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Alastair Campbell is a British journalist, author, politics speaker and broadcaster, although he is most well known for being a political aide to the Labour Party. Renowned for his work as Strategic Director and Communication for Tony Blair between 1997 and 2003, he was given the nickname of ‘Spin Doctor’ in UK modern politics. Alastair moulded all of the party’s media to best appeal to the public in order to create the very best version of each story in print and television media.
Working alongside Peter Mandelson, Alastair had coordinated Labour’s campaign for the 1997 election. Working hard to gain national media support from the general public, the pair managed to gain the backing of many papers, including The Sun, once a staunch Thatcherite paper, which were once anti-labour. Tony Blair and the Labour party won a landslide victory, overthrowing a Conservative government that had stood for 18 years in different forms.
Alastair left the party in 2003, but returned to work for the organization during the 2005 UK election; once again playing an advisory role and assisting with the victory that ensued do to the skills he had possessed over the years. Sir Clive Woodward recruited his services during the time as well in order to manage relations between the press, the British and Irish Lions Squad during their tour of New Zealand.
His vast knowledge and experiences of public relations makes him an ideal conference and event host, whilst his after dinner and keynote speeches also make for a wonderful addition to any event, focusing on media, politics, communications, strategy and change.