Dragons' Den

Dragons Den
Julia and event coordinator Amy took D4M Ltd onto Dragons' Den in 2008, during the show the dragons were impressed with D4M Ltd which led to Julia Charles securing an investment of £75,000 from both James Caan and Duncan Bannatyne. 


  Julia Charles

Pitching   D4M Ltd
Investment Required   £75,000 for 20%
Investment Secured   £75,000 for 40% with James Caan and Duncan Bannatyne
When in the Den   July 2008
Brief Description   An entertainment company

What happened in the Den?

Julia Charles and event coordinator Amy Goldthorpe made a very visual presentation to the Dragons with the assistance of a talking tree.

While Deborah Meaden was unimpressed by the returns promised on her investment, the four other Dragons were all impressed by the duo's passion and turnover figures.

All four made offers - James Caan and Duncan Bannatyne were both prepared to give the full £75,000 for a 40% stake while Theo Paphitis and Peter Jones matched that bid.

Julia decided to go with the offer made by James and Duncan.


James and Julia after the deal was off

James visits Julia in Oxford where she is organising a corporate team building event. Since then the recession severely hit the entertainment management business and Julia decided to pay back the money that James had invested so far. She once more became the sole shareholder in D4M.

On meeting James, Julia wanted to run by him her plans for a motorbike experience day.

The dragon was circumspect.  "As an entrepreneur, you have to go with your instincts", he advised, before adding "unless you make a fair return for the efforts you put in, then don't do it. Focus on the margins. Focus on the money".

Looking back on her den experience Julia doesn't regret it but reflects that "what I was dreaming for I got- but it wasn't what I wanted". She is happy to have full control of her company again - "I've got my passion back". James agrees. "Parting company was definitely the right decision. She's happy, motivated and I'm sure she'll do well".


Julia's Blog To find out more on Julia's view about her DEN experience and what happened when she lost D4M Ltd back in 2010 visit her blog.

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