brief

Assembling the Ideas 

The idea behind this experiential event was to engage the good people of London in a Free Fall dive to give them a feel of what it would be like to "fly like Eddie the Eagle". The stunt was designed by our client who we helped to create the tower, the free fall airbag and the branding around it. 

The client needed the event to … 

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event

Adding our Expertise

We had been given a scope of work from the client which had been to create the activation that would run from 10am to 6pm. We provided 3D sketch ups of the branded bag along with the tower which also had bespoke branding throughout. Everything was fit to scale and designed to the finest detail ensuring that, what was suggested by the client was delivered to the highest degree. 

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Result

Admiring the Results

Social media engagement also played a large part in the success of this event with thousands of tweets, Instagram posts and Facebook posts helped spread the word and the overall experience of the Eddie The Eagle Movie.  

What we achieved:

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