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CAD Drawing of the Gallo Wine bespoke pop up bar for Pub In The Park.

Assembling the Ideas 

Gallo Wines approached us to design and build a bespoke pop up bar to promote their company dark horse wines at Tom Kerridge’s Pub In The Park. The pop up bar and vintage-styled tent that accompanied it had to be able to move between 4 sites, meaning it had to be quick and efficient to take down and put back up without damaging the quality of the mobile bar. We designed and constructed the bar at all four of the Pub In The Park events for Gallo Wine, designing and building the bespoke pop up bar and vintage tent from scratch.

The client requested us to ... 

•    Create a bespoke bar to represent the Gallo Wine / Dark Horse Wine brand.

•    Create a bar that could be used at all four locations of the Pub In The Park event.

•    Create a design that would attract people to the bar and boost brand image.

Our team putting together the pallet bar at Pub In The Park, Knutsford.

Adding our Expertise

With the requirements set, Michael went to designing the pop up bar using CAD software. All of the concepts had to be modular, flat-pack bars to minimise the time taken to put together and take down the pop up bar and tent as there was very limited time on site to put the bar together. The pop up bar had to be used on all four sites of Pub In The Park, so the design had to be durable. The designs had to incorporate a front of house / back of house layout, so that there was room for a refrigerator, storage and for power to run to the bar from the site. The pallet bar also had to be big enough to cater for a large number of people, being that it is a very popular brand and event. On top of this, the designs had to reflect the brand image of Gallo Wine / Dark Horse Wine.

•    We built a bespoke bar that could be put up and taken down efficiently.

•    The bar catered for the large number of people attending Pub In The Park.

•    The designs reflected the brand image of the client.

The finished bespoke pop up bar we put together for Gallo Wine at Pub In The Park, Marlow.

Admiring the Results

Overall the client was very happy with the outcome of the bespoke pop up bar. The pallet bar was very popular at all four locations of Pub In The Park - Marlow, Tunbridge Wells, Bath and Knutsford. The pop up bar also proved very successful online, the brand, Dark Horse Wine, was featured in several articles all over the internet, getting the brand some great exposure, getting picked up by magazines such as Stand Out Magazine and Access All Areas. The bar also done very well on social media, getting thousands of likes and impressions to boost brand exposure. Take a look at the video below to get more of an insight into how we put the bar together!

We achieved:

•    Great brand exposure, getting Dark Horse Wine featured in several articles online.

•    Interest and engagement in the pop up bar that made consumers aware of the brand.

•    Increased social media activity around the Dark Horse Wine brand.

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