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Lord Alan Sugar

Lord Alan Sugar is the founder of the electronics company Amstrad (the name is an acronym of his name- Alan Michael Sugar Trading). He has also recently stormed the TV scene with his hit show ‘The Apprentice’, featuring business challenges spanning from marketing, negotiation and teamwork to selling anything they can get their hands on! ‘You’re Fired!’ has now become a household phrase, thanks to Lord Alan Sugar’s forceful performance on the show. Personifying the East End lad made good, Lord Alan has become Britain’s favourite stroppy boss.

As a renowned retail speaker, Lord Sugar discusses potential future trends and developing consumer behaviour as a keynote speaker. With years of experience within the corporate world, Lord Sugar is an outstanding authority in the business scene.

Although the fortunes of Amstrad somewhat declined from its peak at the end of the eighties, however, Lord Alan himself continued to prosper, with business and property deals. Having bought into Tottenham Hotspurs football club and spending nine years as chairman. Alan Sugar’s wealth of knowledge of running large business makes him a one of the most sought after business speakers in the industry.

Lord Alan Sugar now owns an executive airline, an IT company and a property firm. Exactly forty years after founding Amstrad, Lord Alan stepped down as chairman in a planned move that resulted from the company being obtained by Sky. Ideal for both conferences as a keynote speaker, or in regards to finance and future prospects, Lord Alan’s no nonsense approach to the corporate world provides a highlight to your event that will inspire and motivate audiences.

Lord Alan’s worked with charities such as the Great Ormond Street Hospital for Sick Children and has raised a substantual amount for various charities. He has been awarded with two honorary Doctorates of Science and was knighted for services to business. As well as showing some basic rules of thumb for budding entrepreneurs, Lord Alan is one of the government’s team of figureheads who travel around schools and universities inspiring young people to have an entrepreneurial spirit.


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