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The CEO of United Biscuits, Martin Glenn has been at the head of some of the largest food giants in the UK. Martin truly understands where a company should be within its sector to grow and develop in the most profitable and sustainable ways.
Working as the president PepsiCo UK, Martin decided to take another step forward in the industry but taking on the role of President at Walkers Snacks ltd. Martin introduced sporting legend Gary Lineker to the brand and successfully launched the Doritos Tortilla Chips we all love today. Glen had control of an amazing $2 billion business as well as a double-digit operation margin. Leading the snack food and drink market, Martin oversaw top-line growth of 7% alongside the doubling of profits.
Taking control of Birdseye after being released from Unilever’s charge, Martin had to deal with a company losing money and crippled from a long-term problem of under-investment. With the firm desperately launching up to 70 new product lines a year for only 3% of them to last, Martin adopted a no mess strategy of cost cutting and factory closures in an attempt to stop the company’s downward plummet. With content that has the ability to be tailored to a client’s brief, Glenn is guaranteed to be a consummate professional as a keynote speaker, addressing key topics related to running a commercial empire.
A creative business speaker, Martin led by example when changing how Birdseye handles business. Martin re-examined Birdseye’s branding and listened to consumer concerns in order to market their goods in a more attractive and appealing style. Thanks to Martin’s quick actions and innovation in their packaging, including the abandonment of Captain Birdseye, the firm now operate over a £200 million profit per annum.
Martin’s talks as a keynote speaker span a wide range of topics concerned with maximising firm’s output and market placement. A fantastic personality for corporate environments, Martin engages and interacts with guests to ensure everyone feels part of the journey a firm undertakes when changing their identity.
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