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Assembling the Ideas 

We were contacted by the Newmarket BID to put on a public Christmas event that was going to take place in the town centre over the whole weekend. They asked us to put together some activities around the town in the daytime, a grotto that was free for public use and a parade for Newmarket’s community to enjoy at night. With a vision in mind for what they wanted the event to achieve, they needed us to use our resources to deliver it and provide full design, production and management. We only had four weeks lead time for this event, which would usually take months of preparation.

The client required:

•    Grotto to provide for approximately 450 families

•    Public event that an estimated 7000 people were going to attend

•    Full concept, design, production and management services 

Our Christmas street entertainment brought attention to our event

Adding our Expertise

The air was filled with Christmas magic thanks to the many bespoke designed props we placed all around the town centre. There were festive walkabout acts putting smiles on people’s faces all over the town and queue for miles to visit. We provided people with complimentary mince pies and mulled wine to help manage the enormous queues of people and supplied enough presents for around 1000 children! We organised street closures for the incredible parade that featured some of our most creative street entertainment, such as the LED drummers and Wise Men and Camels act, and supplied overnight security for Saturday night.

•    Bespoke set design and prop build

•    Full queue and grotto management services

•    Supplied all entertainment and security

•    All delivered within budget

These LED drummers light up our festive themed event

Admiring the Results

The event went down as a massive success and one of the local newspapers described it as ‘the best Christmas event Newmarket had ever seen’. Roughly 1000 children from 450 families attended the grotto that day with no issues and every child left delighted with their gift, which was a testament to our queue and grotto management services. The parade was spectacular and the 7000 strong Newmarket community was filled with the spirit of Christmas as a result.

What we achieved:

•    ‘Best Christmas event Newmarket had ever seen’ according to newspaper

•    450 families enjoyed the grotto with no issues or complaints

•    Turnout of 7000 people 

These Christmas street entertainers created a perfect festive event
Our bespoke Santa's grotto was tailor made for this event
Santa Claus feeling cosy in this bespoke design
Guests enjoying our live creature entertainment
Smiles all around at our festive themed event
This bespoke Christmas themed prop was created specifically for this event
Children lining up to see our Santa Claus entertainment
Our LED drummers marching down the street entertaining all
Close-up detail of our creation for this Christmas Themed event
This Christmas Walkabout Entertainer interacting with guests at the event
Our street entertainers serenading guests, getting them in the festive mood
Santa's grotto with our own bespoke Christmas tree and designs
This live creature entertainment dazzled the guest watching this event.
Christmas Themed stands enhance the overall feeling and mood of the event
Our glow performers leading the way at our Christmas themed event
Bespoke Christmas decorations were created purposefully to co-exist with our grotto
This glow performance wowed guests at this Christmas Themed event
Our Santa entertainment welcomed guests.
These live performers filled the streets as the event progressed.
Our Santa performer standing outside this bespoke Santa's grotto
These street performers had guests watching in amazement
Up-close with our bespoke Christmas decorations made with this grotto
Our live entertainment using traditional Christmas music sheets
Street entertainment interacts with guests on the street
Up-close bespoke Christmas creature decorations used within this design
Christmas themed signage used and procured for this event
This Christmas Themed game for family fun
Guests wonder around our Christmas Themed event

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