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Rafe Offer is well known as a man who has innovated some of the most recognisable brands in the world. Rafe is an expert in marketing and knowing exactly what consumers are looking for. In his rich career Rafe has worked as Global managing director for Coca Cola, Director of Global Marketing for Walt Disney whilst doing roles of consultancy for Microsoft, Aviva and Amazon. As of recent Rafe runs in the marketing speaker circuit offering his invaluable advice to a vast range of corporate sectors.
After Joining Walt Disney as a brand manager in 1993, Rafe began the ‘Having fun never goes out of style’, campaign for Mickey Unlimited adult products. In the small space of three years Disney saw sales climb from $50m to a whopping $800m, thanks to Rafe’s strong negotiations with American retail stores Walmart and Sears, to allocate more shop space to Disney products. Rafe truly shares an in depth insight into the Global industry as a keynote speaker.
After his strong performance in the United States, Rafe was appointed the role of Global Marketing Director for the Disney Corporation and set to lead a $12 billion consumer product licence. Rafe developed a strong sense of strategy and began a movement to help 57 countries implement the true ethos of Disney; which in turn resulted in profits rising by 21% each following year.
in 1997, Offer moved to Coca Cola to begin the role of group Brand Manager. Rafe led a group of eleven executives that overlooked products, engineering, procurement, packaging, marketing and sales. His time at Coca Cola lead to an extra $55m in profit for the brand, As a result of this Rafe moved up the ranks and became Global Marketing Director in 1999, taking charge of Global sales of $1.2 billion as well as developing the strategy for Cokes first ever eCommerce initiative.
After successfully dominating the business, Rafe moved to Diageo plc in London (UK) while he began consulting for brands like Aviva, Microsoft, Amazon and the daily mail.
As a man that has seen, done and achieved it all, Rafe Offer is the ideal speaker for any sort of corporate event.