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Sir Alex Ferguson CBE

Considered the most recognisable football manager of all time, Sir Alex Ferguson CBE had managed Manchester United from 1986 to 2013. Winning one of the largest selections of trophies ever during his time at Manchester, Sir Alex’s sides were formidable opponents across the world.  A hugely popular football speaker, Sir Alex describes how to create a winning mind-set in an establishment and how to keep on being successful in the future.

Ferguson is most well-known for his management but many forget that he also enjoyed a successful playing career for a number of Scotland’s leading clubs. Playing as a forward, Sir Alex would represent clubs including Dunfermline, Rangers and Falkirk amongst others during his career, making over 300 appearances and scoring nearly 200 goals. However it was when Sir Alex turned his hand to managing that he became more recognised and respected. Sir Alex can talk both about his playing days and the lessons he learnt from it that made him such a successful manager, making him one of the leading sports speakers on the after dinner speaker circuit.

After spells at East Stirlingshire and St. Mirren, Sir Alex joined Aberdeen in June 1978. By the season of 1979-1980, Sir Alex had led the side to Scottish league victory, the team only accomplishing this feat once before in 1955 under Dave Halliday. Winning the Scottish Cup in 1982 and the European Cup in 1983, Aberdeen went on to defend their titles in Scotland the following season, proving that Sir Alex had created strength and depth in the side that lasted the test of time.

Having been appointed manager of Manchester United in November 1986, Sir Alex joined a team with players that were drinking too much with poor fitness. Turning the team around from 21st in the league to 11th in his first season, Ferguson had proved his credentials as a strict disciplinarian leader. Over the coming decade, Sir Alex developed the team into a silverware winning side. Victorious in the FA during the 1989 season, United would go on to win the league title after a 26-year wait. He described the policies and tactics he implemented to achieve this as a sports speaker, the lessons that Sir Alex teaches can be applied to sporting, social, business and all other sectors alike.

Perhaps Sir Alex’s greatest example of his success with the side came in 1999 when the club won the treble of the Premier League, FA Cup and Champions League. Manchester would go on to win 38 trophies, including 13 league titles and 2 UEFA Champions League titles in 16 years.

A much sought after football speaker who has even lectured at Harvard University, Sir Alex is an ideal ambassador for Football and sport. As a professional at heart, Sir Alex can use his experience and anecdotal tales of years in the public spotlight to give audiences an insight into life in the Premier League and at the top.