Assembling the Ideas

It was MINI’s 100th birthday, and they were hosting an exhibition to showcase all the best cars they’ve produced over the last century. MINI approached us to manage and create a MINI 100 Years Exhibition Launch and provide staging, lighting and AV equipment to create a Brand Exhibition to reflect the image of MINI and showcase what they have achieved in the last 100 years!

A keynote speaker was to unveil MINI’s business plan for the upcoming period, so the event needed to be spot on if it was going to be well received by the client, guests, and the press.

The Client Required:

  • A successful Exhibition of MINI’s best work over the last 100 years
  • A visual concept designed with the press and PR element firmly in mind
  • Stage management for speakers and management of event set up

Adding our Expertise

We decided to plan the press event concept for the MINI 100 Years Exhibition into a conference format, adding a lounge and stage area into the venue design.

The Lounge Area was for guests to be accommodated on arrival and between scheduled sections of the Exhibition and Press Event and the Staging Area was where the majority of Press Event took place.

  • We cooperated with MINI’s team to ensure management of the Brand Exhibitionran smoothly
  • We supplied staging, lighting, AV equipment and bespoke furniture to showcase the MINI 100 Years Exhibition
  • We provided stage management service for Guest Speakers
  • We designed a visual concept for the Exhibition that suited PR Element

Admiring the results

The client was delighted with what we delivered for the MINI 100 Years Exhibition, sending us plenty of encouraging feedback in the days directly after the event.

The Brand Exhibition was a huge success in the eyes of the client and guests and gained an abundance of positive exposure in the press!

Many people continue to visit the Exhibition that was set up that day because of the good publicity gained within the industry and in the mainstream media.

We Did We Achieve?

  • Great media coverage as a result of the Brand Exhibition and Press Event
  • MINI was over the moon with how we managed the busy Exhibition
  • The Brand Exhibition is still visited regularly every year

Around 15,000 people now visit this small MINI Exhibition at their Oxford Plant every year since we helped deliver this incredible press event.

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