Lord Alan Sugar

Lord Alan Sugar is the founder of the electronics company Amstrad (the name is an acronym of his name- Alan Michael Sugar Trading). He has also recently stormed the TV scene with his hit show ‘The Apprentice’, featuring business challenges spanning from marketing, negotiation and teamwork to selling anything they can get their hands on! ‘You’re Fired!’ has now become a household phrase, thanks to Lord Alan Sugar’s forceful performance on the show. Personifying the East End lad made good, Lord Alan has become Britain’s favourite stroppy boss.

  • Renowned retail speaker
  • Years of experience within the corporate world
  • Spent nine years as chairman of Tottenham Hotspurs
  • Owns an executive airline, IT company and a property firm
  • Worked with various charities
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