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A well-planned Product Launch event is essential to the success of a new product, service or brand.

As a Product Launch event management company, our brand event planners can fully design, plan and manage this event for you.

Using our experience in product launch event planning, we address every small detail of your event to make sure it is a successful one. Our brand event planners use a creative and professional approach to ensure every aspect of your event is thoroughly planned.

Understanding the importance of brand image, we take the time to research your brand. This is always a key focus for any product launch event.

Let’s introduce your product to the world!

How important is a Product Launch Event?

Your product could be the best in the world, but would this matter if nobody knew about it?

Get your product out there by creating an exciting brand event.

By creating an event for people to get excited about, your product will receive the same excitement.

Therefore, it’s very important for the guests who attend the event to be blown away by the product launch.

Making sure the guests in attendance are having a good time by creating an exciting, engaging event, will ensure they remember the event and the product/service for time to come.

From creating a memorable product launch, your guests will let their friends, associates and family know about the event, spreading the word about your new product or service.

The event will also create a buzz online, getting the attention of media outlets and social media accounts.

Our brand event planners deliver product launch events for this purpose.

These events are great for:

  • Brand and Product Awareness
  • Brand Image
  • Building trust with potential Clients and Customers
  • Creating a buzz on Social Media
  • Product Testing and connecting with Customers.

How do I decide on the right Product Launch Event?

Once you have decided on a budget for your product launch, you want to think about how you want your product to be perceived.

Depending on how established your brand is and the type of product you are launching, the style of event you choose will be very different.

If you are a business that is already well-established, it is important for your product launch event to fit in with your customers’ perceptions of your business – you need to maintain this and keep it consistent.

However, if you are a newer business a product launch event is the perfect place to showcase your brand and establish the brand image – how do you want your business to be remembered after the event?

Do you want an exciting, energetic event? Or would you like more of a luxury approach?

Our event planners will create the perfect product launch plan to suit your product or service.

You need to consider the following to choose on the right type of product launch for your business:

  • Venue
  • Decoration / Theme
  • Entertainment
  • Dates
  • Follow-up

We understand how important it is to strike the perfect balance and promote your brand in-line with its brand image. The small details make all the difference.

Planning a Product Launch Event

Create the perfect event to showcase your brand.


Product Launch Venue Sourcing

The first thing to plan when putting together a product launch is where it’s going to take place.

Picking a suitable venue is essential to achieving the atmosphere you desire for your product.

This is where our venue sourcing service comes in handy.

With our experience as a product launch event management company, we have access to some of the best venues across the globe. Working in Las Vegas, London, Milan, Venice and many more locations, we have venues suitable for any product or brand.

The venue you choose will need to cater for the number of guests in attendance. It’s important to choose a location that is accessible for your guests.

A full product launch event management service will include the designing and creation of the event. This includes services such as logistics, entertainment, catering, staging and much more.

View Our Venue Sourcing Services

Venue Dressing and Theming

Once you have finalised on your venue, the next step is transforming it into a space suitable for launching your product.

It’s a very common choice to use a theme for your brand event to make it more memorable for your guests.

No matter your taste or your theme of choice, we have the expertise at hand to design and transform your venue into a bespoke setting of your choice.

Our event planners are seasoned in transforming venues to meet clients’ expectations and have provided this service for a range of high-end clients including the likes of Mercedes-Benz, Amazon and Netflix.

We have a vast array of themes to choose from to take your product to market.

View Our Event Themes

Twisted Alice Set Design

Unique Product Launch Entertainment

We have access to some of the globe’s most impressive entertainers that will make a huge impact at your brand event.

Using our experience in the events industry, we’ve built very close relationships with suppliers and performers alike. This gives you reassurance that the entertainers we provide are amazing at what they do.

Entertainment is key to making your event an exciting and memorable one.

Providing a range of entertainers such as football freestylers, fire-breathers, aerial performers, breakdancers and many more, we have a performer for every function.

Be ready to be blown away by their talents.

View Our Entertainment Options

Catering for a Product Launch

Catering is a great way of bringing people together at your event. A very valuable tool for any brand event.

Providing all types of event catering, such as bespoke cocktails, street food, gourmet barbeques and more, we have a catering option for everyone.

We provide for all allergies and any other dietary requirements.

Just like our entertainment services, we have worked very hard to build close relationships with our catering suppliers. This makes us sure of the quality we are providing and ensures our suppliers are reliable.

View Our Catering Options


Book the right Product Launch Event Management Company

You’ve worked tirelessly to develop your product, now it’s time to tell the world about it!

Bespoke props available for twisted Alice events

Any Brand Activation needs an experienced event management company behind it.

You want your product event to capture the attention of the media and reflect the values of the brand and the brand image in a clear and consistent tone.

We understand that a product launch needs precision.

When putting on a product launch, your brand image is at the centre of importance.

This is why it is important to choose a company that is capable of transforming venues into very high-quality spaces that perfectly projects how you want to be perceived by the public.

Knowledge and experience are very important when planning an event of this type. Our event planners have a vast amount of experience planning brand events for a range of clients

Every aspect of the event is planned and thought out to ensure its success. Every small detail is covered.

View Our Event Portfolio

Get in touch with us today.

With over 15 years of experience, we have detailed knowledge of the events industry and have worked with all types of clients along the way. To get a quote or find out more about what we can do for you, get in touch with us today.

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