Guest blogger Jessica Sweet gives us an insight into the best and most successful strategies for marketing your event.

When you have a big event coming up, you need to make sure that you sell as many tickets as possible. There is no point in spending a lot of money on hiring an event planner to make the event incredible only to have no one show up. So, how do you sell tickets and fill those seats? Event marketing is often the best way to do this. Read on to hear about some of the best strategies for marketing an event.

Social Media

In 2020, social media is one of the most powerful marketing tools at our disposal. For those hoping to put on an event, there are a number of tools that can be beneficial. Not only can you create a social media channel on Facebook, Instagram and Twitter for your event, but you can also create a Facebook event and invite your contacts directly. Social media has the power to take your event viral so this is certainly something that should be considered.

Social media icons showing the variety of ways that social media can be utilised for marketing

Influencer Marketing

Depending on the kind of event you are planning with your event planner, you might find that influencer marketing could be effective. What if there was someone influential that you could invite to your event for a fee and have them promote it? Influencer marketing is quickly becoming a valuable marketing tool and it can certainly be effective when it comes to events. Just make sure that you find the right influencer to promote your event.

Social media influencer invited to as part of the marketing stratergy

Email Marketing

If you are hosting an event that happens annually, you’ll probably already have a database of those who attended before. This is where email marketing can be very effective and can allow you to market your event and get those tickets sold. There are a few options including Constant Contact that can be beneficial but if you want to save some money, it might be worth looking for a Constant Contact alternative. Email marketing campaigns don’t just have to work for previous attendees, you can also ask potential guests to sign up for regular updates in the lead-up to the event.

email marketing strategy used to gain exposure of event
Image supplied by Word Point


Another extremely common and effective method for marketing an event is to create a sponsorship agreement. If you are hosting a charity event, for example, this might be sponsored by local businesses. You might also want to have sponsors for award shows as these can also work very well. Usually, sponsorship deals will involve a cash donation with the promise of promotion for the sponsor. Of course, if you are using an event planner, they will be able to effectively promote your sponsor on the night.

Sponsorship deal for awards ceremony and charity gala


Finally, if you are hoping to plan an event in the near future, you should aim to tease your guests in the lead-up. Generating excitement for the big day and encouraging ticket sales should be one of your priorities. This can be done with the creation of landing pages, promo videos and ads on social media. If you can tease your guests, you can boost those ticket sales. Just make sure that the event planner can come through with everything that you promote.

Get Planning

Marketing your event can be really fun but organising it can be stressful. If you are focusing on the marketing aspect of the event, it might be worth hiring an event planner for the big day. This way, you can ensure that everyone has the best possible night. Don’t leave the marketing to the last minute, otherwise, the event might not be as successful as you had hoped.

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