Photobooths for Events: Everything Explained
In today’s event landscape, retaining audience engagement and brand visibility are the key to success, and there’s one great, easy way to do that.
Specifically, by making use of an event photobooth, event planners and marketing teams can guarantee a boost in their success.
A photobooth for events is a lot more than just entertainment, rather, it’s a strategic tool that can be used to measure engagement, capture data and push your branding across social media.
Consequently, with that in mind, we’re here to teach you all the ways a photobooth rental can elevate your event, from choosing the right one, to customisation and post-event ROI.
Why Use a Photobooth at a Corporate Event?
Corporate events are one of the best places to make use of an immersive photobooth, offering a great way to engage, connect employees and push branding online with ease.
This type of event technology is a great choice for many corporate event types, like driving foot traffic and dwell time at exhibition stands, or creating branded user-generated content.
Moreover, tying into immersive exhibition stands that elevate your brand, photobooths are flexible in how you can tailor them to your needs.
Not only that, but it’s a guarantee that photobooths will boost your company’s social media engagement and hashtag visibility, with attendees sharing their snaps and promoting your event and brand.
Furthermore, success measurement is equally seamless, with accessible usage data and valuable leads and insights collected through built-in surveys and forms.
Perfect for internal company events like awards nights, conferences, team days, and Christmas parties, photobooth rental can make a much bigger impact than you’d expect.
Additionally, if you’re making use of other conference engagement tools like apps, gamification and custom experiences, a photobooth is perfect to complement and even be part of these tools.
In short, consider photobooth hire to increase engagement at your corporate events and shopping centre activations.
Types of Corporate Photobooths
Photobooth hire can make all the difference at your event, and there are plenty of options for corporate photobooths depending on your needs:
- Branded Open-Air Booths: Keep things sleek and customisable for high footfall areas
- 180 or 360° Booths: Offer something with a grander impact that’s perfect for immersive brand activations
- Mirror Booths: Create a more modern and tech-forward image for formal events
- GIF & Boomerang Booths: Give your guests short experiences that are ideal for social sharing
- Interactive Photo Booths: Engage guests with an interactive photo booth experience tailored to them
These exhibition entertainment ideas are sure to make a striking impact at your events, especially when implemented right, perfect for matching with digital brand activation ideas.
Altogether, offer guests a fully immersive experience with a unique event photobooth type.
Customisation Options That Boost Brand Impact
There are a lot of ways that an event photobooth can be customised to boost your brand impact, whether that be in-the-moment or through social media.
The easiest way your branding can be implemented at brand activations and product launches is through custom wraps, backdrops, and screens, adding your logo to every image or video snapped.
Likewise, you can even add logo overlays onto prints and digital content, ensuring that any guest sharing their snaps will promote your brand online or in-person.
Why not even consider a branded micro-site for image delivery, allowing you to log guest receptiveness, impact and continuing to push your branding their way.
With this in mind, data capture, GDPR-compliant opt-ins and live social media integration offer tons of ways that a photobooth rental can be customised for big impact.
There’s even the opportunity to further enhance your impact with other forms of branded technology entertainment, from immersive simulators to bold LED and glow acts.
Event Use Cases
As an event management team, we have all the tried-and-tested experience needed to prove that event photobooth hire is a big winner.
When you’re hiring a photobooth for events, you might still want to consider the use cases for each event, and what you’re hoping to get out of it.
Here are some of the key corporate event types that are perfect for an immersive photobooth:
- Exhibitions and Trade Shows: A great opportunity to attract, engage and convert audiences
- Brand Activations: Create shareable, branded moments for free social promotion
- Corporate Conferences and Awards: Team-building, recognition, employee connection and fun
- Themed Corporate Parties: Add wow factor and lasting memories
Additionally, you can even further liven up your event with other event attractions, crafting a full-blown experience for attendees.
By doing so and incorporating immersive technology for your brand activation, you’re guaranteed to engage guests with your brand identity and product in refreshing new ways.
Smart Questions to Ask Your Provider
When you’re looking for photobooth hire, you’ll want to make sure you’re choosing a provider that ticks all your boxes and needs.
For starters, you’ll want to know what branding options are included in your booth, digitally or in the form of backdrops and more.
You may also want your booth to be staffed, creating a more interactive experience for everyone involved, or something laid-back.
Next comes the set-up and breakdown, which you’ll want to know if is included in your package, and how long it may take to factor into your planning.
Perhaps you’ll even want to enquire if your provider has other exhibition entertainment ideas on offer too, saving you money by working with just one events company like ours.
All in all, ensure your immersive photo booth has all the key features you need.
ROI & Value Beyond the Event
Photobooths are more than just a brilliant choice for in-the-moment, they’re a data-gathering resource that gets you free promotion and analytics for your event.
To begin with, your brand is guaranteed to be printed across content physically and digitally, perfect for pushing your image on social media and increasing online reach.
This free promotion is vital for getting in front of wider audiences and promoting your company’s positive work ethic for employees too.
As a result, by pleasing your employees, you’ll be increasing attendee satisfaction not just at the event, but in the office too.
There will even be plenty of usable media for post-event marketing, making it easy to push across your accounts.
Photobooths for events also allow lots of great features, like built-in surveys and forms, or tracking success through uses, website clicks (if you’re creating a micro-site for downloading images) and more.
So, if you’re hosting an activation event or anything in-between, you won’t want to underrate the power of a photobooth for events and immersive technology like it.
Conclusion
It’s important for brand event teams and corporate event planners to remember that a photobooth isn’t just for fun, it’s a versatile, high-impact addition to your corporate event strategy.
With that said, with customisable options, branding, logos and a variety of booth types for your corporate event needs, an immersive photobooth is a guaranteed winning entertainment choice no matter what you’re hosting.
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