Newmarket Santa's Grotto | Newmarket Christmas Parade

Event Type

Christmas Events, Public Events, Retail Events

Services Delivered

Video Showcase

Assembling the Ideas

We were contacted by Newmarket BID to put together a public Christmas event and Christmas Grotto Event to take place in the Town Centre over an entire weekend.

Newmarket BID asked us to put together some Christmas activities for the Newmarket Christmas Market Event around the town in the daytime, a Santa Grotto that was free for public use and a parade for Newmarket’s community to enjoy at night. They also wanted a Christmas Light Switch-On Ceremony to finish off the event.

With a vision in mind for what they wanted the public Christmas event to achieve, they needed us to use our resources to deliver it and provide Full Design, Event Production and Event Management.

We only had four weeks lead time for the Newmarket Christmas Event, which would usually take months of preparation.

Newmarket Christmas Event Requirements:

A Newmarket Santa’s Grotto Event to cater for approximately 450 families
A public Christmas event that an estimated 7000 people were going to attend
Full Concept, Event Design, Event Production and Event Management services

Adding our Expertise

We filled the Newmarket Santa’s Grotto and Christmas Parade with Christmas magic thanks to the many bespoke designed props, Santa’s Grotto and Christmas Entertainment we placed all around the town centre!

Our Christmas Walkabout Entertainment put smiles on people’s faces all over the town, with visitors queueing for miles to visit.

We provided visitors with complimentary mince pies and mulled wine to help manage the enormous queues of people and supplied enough presents for around 1000 children!

We organised street closures for the incredible Christmas Parade that featured some of our most creative street entertainment, such as the LED Drummers and Wise Men and Camels act, and supplied overnight security for Saturday night.

What Did We Provide?

A bespoke Christmas Set Design and Prop Build for the Newmarket Christmas Market event
Full Grotto design and management services for the Newmarket Santa’s Grotto
We Supplied all Christmas Entertainment and security for the Public Christmas Event
We delivered the entire Newmarket Christmas Event and Christmas Parade in budget!

Admiring the results

The Newmarket Christmas event went down as a massive success with local newspapers describing it as ‘the best Christmas event Newmarket had ever seen’.

Roughly a thousand children with their families attended the Santa’s Grotto that day with no issues and every child left delighted with their gift, which was a testament to our queue and grotto management services.

The Christmas Parade was spectacular and the seven-thousand strong Newmarket community was filled with the spirit of Christmas as a result!