Newmarket Santas Grotto
Assembling the Ideas
We were contacted by the Newmarket BID to put on a public Christmas event that was going to take place in the town centre over the whole weekend. They asked us to put together some activities around the town in the daytime, a grotto that was free for public use and a parade for Newmarket’s community to enjoy at night. With a vision in mind for what they wanted the event to achieve, they needed us to use our resources to deliver it and provide full design, production and management. We only had four weeks lead time for this event, which would usually take months of preparation.
The client required:
• Grotto to provide for approximately 450 families
• Public event that an estimated 7000 people were going to attend
• Full concept, design, production and management services
Adding our Expertise
The air was filled with Christmas magic thanks to the many bespoke designed props we placed all around the town centre. There were festive walkabout acts putting smiles on people’s faces all over the town and queue for miles to visit. We provided people with complimentary mince pies and mulled wine to help manage the enormous queues of people and supplied enough presents for around 1000 children! We organised street closures for the incredible parade that featured some of our most creative street entertainment, such as the LED drummers and Wise Men and Camels act, and supplied overnight security for Saturday night.
• Bespoke set design and prop build
• Full queue and grotto management services
• Supplied all entertainment and security
• All delivered within budget
Admiring the results
The event went down as a massive success and one of the local newspapers described it as ‘the best Christmas event Newmarket had ever seen’. Roughly 1000 children from 450 families attended the grotto that day with no issues and every child left delighted with their gift, which was a testament to our queue and grotto management services. The parade was spectacular and the 7000 strong Newmarket community was filled with the spirit of Christmas as a result.
What we achieved:
• ‘Best Christmas event Newmarket had ever seen’ according to newspaper
• 450 families enjoyed the grotto with no issues or complaints
• Turnout of 7000 people
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