Newmarket Santa’s Grotto
Assembling the Ideas
We were contacted by Newmarket BID to put together a public Christmas event and Christmas Grotto Event to take place in the Town Centre over an entire weekend.
Newmarket BID asked us to put together some Christmas activities for the Newmarket Christmas Market Event around the town in the daytime, a Santa Grotto that was free for public use and a parade for Newmarket’s community to enjoy at night. They also wanted a Christmas Light Switch-On Ceremony to finish off the event.
We only had four weeks lead time for the Newmarket Christmas Event, which would usually take months of preparation.
Newmarket Christmas Event Requirements:
Adding our Expertise
We filled the Newmarket Santa’s Grotto and Christmas Parade with Christmas magic thanks to the many bespoke designed props, Santa’s Grotto and Christmas Entertainment we placed all around the town centre!
Our Christmas Walkabout Entertainment put smiles on people’s faces all over the town, with visitors queueing for miles to visit.
We provided visitors with complimentary mince pies and mulled wine to help manage the enormous queues of people and supplied enough presents for around 1000 children!
We organised street closures for the incredible Christmas Parade that featured some of our most creative street entertainment, such as the LED Drummers and Wise Men and Camels act, and supplied overnight security for Saturday night.
What Did We Provide?
- A bespoke Christmas Set Design and Prop Build for the Newmarket Christmas Market event
- Full Grotto design and management services for the Newmarket Santa’s Grotto
- We Supplied all Christmas Entertainment and security for the Public Christmas Event
- We delivered the entire Newmarket Christmas Event and Christmas Parade in budget!
Admiring the results
The Newmarket Christmas event went down as a massive success with local newspapers describing it as ‘the best Christmas event Newmarket had ever seen’.
Roughly a thousand children with their families attended the Santa’s Grotto that day with no issues and every child left delighted with their gift, which was a testament to our queue and grotto management services.
The Christmas Parade was spectacular and the seven-thousand strong Newmarket community was filled with the spirit of Christmas as a result!
What Did We Achieve?
- The ‘Best Christmas event Newmarket had ever seen’ according to newspapers!
- 450 families enjoyed the Newmarket Santa’s Grotto with no issues or complaints
- A turnout of 7000 people to the Public Christmas Event