Halloween Events, Parties
Event Type
Brand Activations, Design & Production, Influencer & Celebrity Events, Parties, Product Launches
Services Delivered
Video Showcase
Assembling the Ideas
We were approached by the Sidemen team to create a showstopping party for all of their friends and families!
At this party, the Sidemen wanted to celebrate their 8th birthday as a group and launch their brand-new vodka brand, ‘XIX Vodka’.
With a tight turnaround of 8 weeks, we knew we had to create a completely unforgettable full-service event, including epic entertainment, an immersive venue space and unique set designs.
It was essential for this party to set the right tone for launching the Sidemen’s brand-new Vodka ‘XIX Vodka’, as it would be the first time the brand would be showcased to the public so we provided comprehensive brand activation services.
Within the venue – the amazing ‘Electric Light Station’ in Shoreditch, London – we created multiple zones that guests could visit and interact with.
These included the main stage area, YouTube Shorts area, an epic bar, 1920s chill-out zone and a futuristic Japanese style street food court area.
Sidemen Turn 8 & XIX Vodka Launch Requirements:
- A fully immersive venue space
- Bespoke set and prop build
- An epic bar area to showcase XIX Vodka including an ice bar
- Multiple different themed rooms
- An evening full of unmissable entertainment
- Promote YouTube Shorts
Here’s the initial design for the event:
Adding our Expertise
With the understanding we needed to create an unforgettable experience, we got to designing the event space.
We decided on having 4 main themes running throughout the event space: Black & White, 1920s, Futuristic Tokyo and Winter Wonderland.
Each of these themes had its own separate space to be showcased in, creating a more interesting and varied event space for guests to interact with.
We spent weeks designing the event space with bespoke set designs to make this event completely unique. We also used clever lighting and draping to transform the event space.
As part of the reveal, to enhance the guest experience when they entered the venue, we built a marquee area outside of the venue.
We then created a big reveal using a Kabuki drop for guests to get into the event space.
Key Points of Creating The Sidemen’s Party:
- We designed and built a unique event space from scratch
- Our team fully transformed the venue
- A full lineup of interactive entertainment throughout the night
- Giant central bar and ice bar to showcase XIX Vodka
- Bespoke set and stage build
- Section for YouTube to promote the ‘YouTube Shorts’
- Outdoor marquee built to extend the venue space
Admiring the results
We received amazing feedback from the Sidemen, their management team and the many VIPs they had on their guest list.
Here’s The Feedback We Received:
“Guys you smashed it. Thank you so much for EVERYTHING and for pulling it all together so brilliantly ??❤️❤️”
-Jordan
“Just to echo this, guys, you absolutely smashed it. Genuinely incredible evening and expertly arranged and handled. Incredible ❤️??”
-Aaron
With images all over Instagram and other social channels, our event set the perfect backdrop for those insta-worthy pictures to promote their new XIX Vodka.
Many guests were jumping on their stories to show their followers what an amazing night they’d had.
The venue transformation was one of our favourite aspects of this event, taking a completely blank canvas and turning it into an unrecognisable event space.
Arguably though, the biggest success of this event was the time in which we were able to pull off this event.
Within just 8 weeks we were able to pitch, design, build, install and run this event seamlessly.
Following the success of this event, we went on to assist with the 2022 and 2023 Sidemen Charity Matches!
Creating your vision
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