Assembling the Ideas

We were approached by the Sidemen team to create a showstopping party for all of their friends and families. At this party, they wanted to celebrate their 8th birthday, as well as launch their brand new vodka brand XIX Vodka.

With a tight turnaround of 8 weeks, we knew we had to create a completely unforgettable full-service event, including epic entertainment, an immersive venue space and unique set designs. We also needed to ensure that this party set the right tone for launching the Sidemen’s brand new Vodka brand XIX Vodka, as it would be the first time the brand would be showcased to the public.

Within the venue, we created multiple different zones which guests could visit and interact with. These included the main stage area, YouTube Shorts area, an epic bar, 1920s chill-out zone and a futuristic Japanese style street food court area. The perfect space to launch XIX Vodka!

Sidemen Turn 8 & XIX Vodka Launch Party Required:

  • A fully immersive venue space
  • Bespoke set and prop build
  • An epic bar area to showcase XIX Vodka including an ice bar
  • Multiple different themed rooms
  • An evening full of unmissable entertainment
  • Promote YouTube Shorts


Adding our Expertise

With the understanding that we needed to create an unforgettable event that would showcase XIX Vodka as well as celebrating the Sidemen, we knew there would be lots that needed to be considered.

We decided on having 4 main themes running throughout the event space. These were: Black and white, 1920s prohibition, Futuristic Tokyo and Winter Wonderland.

Each of these themes had its own separate space to be showcased in. This allowed us to create clear and separate spaces for guests to interact with.

We spent weeks designing and building bespoke set designs to make this event completely unique. We also used clever lighting and draping to transform the event space.

As part of the event space reveal we built a marquee area outside of the venue and then created a big reveal using a Kabuki drop for guests to get into the event space.

Key Parts of the Sidemen’s XIX Vodka Launch Party

  • Fully transformed the venue space using bespoke set build, venue dressing and prop hire
  • A full lineup of interactive entertainment throughout the night
  • Giant central bar and ice bar to showcase XIX Vodka
  • Bespoke stage build
  • Section for YouTube to promote their Shorts
  • Outdoor marquee built to extend the venue space


Admiring the results

We received amazing feedback from the Sidemen, their management team and the many VIPs they had on their guest list.

Guys you smashed it. Thank you so much for EVERYTHING and for pulling it all together so brilliantly 🙌🙌❤️❤️


Just to echo this, guys, you absolutely smashed it. Genuinely incredible evening and expertly arranged and handled. Incredible ❤️🙌🏼


With images all over Instagram and other social channels, our event set the perfect backdrop for those insta-worthy pictures, with many guests jumping on stories to tell their followers what an amazing night they’d had.

From an event management point of view, the transformation of the venue space was one of our favourite aspects of this event. We took a completely blank canvas and turned it into an unrecognisable event space.

Furthermore, with tight security and Covid restrictions in place, we were able to run a completely covid safe event for over 250 guests without the need for social distancing.

Arguably though, the biggest success of this event was the time in which we were able to pull off this event. Within just 8 weeks we were able to pitch, create, build, install and run this event seamlessly.

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