Brand Activations

Red Mix Product Launch

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Event Type

Brand Activations, Conference Events, Corporate Event Entertainment

Services Delivered

Product Launch & Brand Activations
Event Management
Event Production Services
Speaker Management

Video Showcase

Assembling the Ideas

We were recommended to Al Fakher by a company called RDX Concepts that had been impressed by our previous work in the Middle East. The company is the biggest supplier of Shisha Tobacco in the Arab region, meaning it was essential we came up with our best work to impress such a big client. Together with RDX, we were tasked with creating the entire concept for the launch of their new Red Mix product.

We began putting together some brand proposals, eventually deciding on the red and silver theme that prevailed at the actual event.

The Client Required:

  • The event to remain consistent with thoroughly researched brand guidelines
  • Set a benchmark for the quality and exclusivity of the product
  • Us to source a venue and provide a bespoke concept design unique to them

Adding our Expertise

Tasked with coming up with the concept from scratch, we shortlisted three venues and drafted unique designs for each. We chose Tobacco Dock, London to host the Product Launch.

The Product Launch had to resemble the quality of the product, so we integrated many digitally interactive elements to the set design, including a digital floor where you could kick away smoke to reveal the Red Mix logo.

The event kicked off with a singer whose dress was also a screen for 3D mapping projection and included thrilling aerial hoop acts, a bespoke cocktail bar, immersive Red Mix lab that we had custom-built and many more innovative ideas from the team!

  • We designed everything from the concept onwards
  • We supplied all Bespoke Furniture, Catering Services, Entertainment and Advanced Technology
  • We provided Full Event Management, Travel Management and Delegate Management Services
  • We provided Venue Sourcing Services which led to Tobacco Dock decision

Admiring the results

The Client was really happy with how the event turned out and how Red Mix came across to the attendees!

Guests were impressed with the interactivity and by the quality of entertainment and just how professionally the event was run overall.

The concept we designed worked perfectly with the Tobacco Dock venue, creating an immersive experience that captured the essence of Red Mix and proved to be extremely popular with the client and guests.

We Did We Achieve?

  • A Product Launch that created great awareness of the Red Mix Product and Brand
  • A truly interactive and immersive experience to make the event a memorable one
  • A successful Product Launch concept that was designed bespoke for the Tobacco Dock Venue!

Creating your vision

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