
Brand Activations, Halloween Events
Our client tasked us with putting together a PR event that promoted the upcoming Eddie the Eagle movie. Having been outside of the public eye for some time at this point, the event needed to familiarise people with the star to encourage them to watch the film.
It was important that we attracted as much attention to the Promotional Event as possible on the day, in order to maximise the social media impact in the days after and the run-up to the release.
We decide the best way to achieve these objectives for the Eddie The Eagle PR Event was to host an audacious outdoor, public event near City Hall in Pottersfields, London.
The idea was to could get as many passing members of the public as possible to dress up in eighties style ski wear, have a go at our freefall dive stunt and fly like Eddie the Eagle!
This Eddie The Eagle PR Event is just one of our creative Promotional Events we’ve put on. Everyone that took part thoroughly enjoyed it, from the public to the staff, to the VUE cinema team who came to witness the action.
The Eddie The Eagle PR Event was a complete success on the day and exploded on social media afterwards!
TOWIE stars, James Argent and James Lock, shared their Eddie the Eagle experience on social media and admitted they had reservations about the jump, ‘When you’re up there, it’s really quite nerve-racking!’
We have a team of experts on-hand to deliver an exceptional event to meet the highest standards.
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