Eddie The Eagle PR Event

Event Type

Brand Activations, Product Launches, Public Events, Retail Events

Services Delivered

Video Showcase

Assembling the Ideas

Our client tasked us with putting together a PR event that promoted the upcoming Eddie the Eagle movie. Having been outside of the public eye for some time at this point, the event needed to familiarise people with the star to encourage them to watch the film.

It was important that we attracted as much attention to the Promotional Event as possible on the day, in order to maximise the social media impact in the days after and the run-up to the release.

Our Client Required:

The Eddie The Eagle PR Event to reacquaint the public with the once much loved national icon
The Promotional event to catch the eye of as many people as possible
A PR Event to create a buzz on social media and get people talking about the film

Adding our Expertise

We decide the best way to achieve these objectives for the Eddie The Eagle PR Event was to host an audacious outdoor, public event near City Hall in Pottersfields, London.

The idea was to could get as many passing members of the public as possible to dress up in eighties style ski wear, have a go at our freefall dive stunt and fly like Eddie the Eagle!

We chose the busy location to maximise the number of people passing by
We suggested the stunt as it was fun and memorable
We used 3D image design to make our proposal as clear as possible
We organised suppliers of scaffolding and free-fall stunt bag
We designed the Eddie The Eagle PR Event branding and layout to optimise potential social reach

Admiring the results

This Eddie The Eagle PR Event is just one of our creative Promotional Events we’ve put on. Everyone that took part thoroughly enjoyed it, from the public to the staff, to the VUE cinema team who came to witness the action.

The Eddie The Eagle PR Event was a complete success on the day and exploded on social media afterwards!

We Did We Achieve?

Huge public engagement throughout the day from 10am-6pm
Thousands of Twitter, Facebook and Instagram posts about the event itself
Increased social media activity surrounding Eddie the Eagle following the event

TOWIE stars, James Argent and James Lock, shared their Eddie the Eagle experience on social media and admitted they had reservations about the jump, ‘When you’re up there, it’s really quite nerve-racking!’