Assembling the Ideas

MINI approached us to manage and produce a MINI 100 Years Exhibition at their Oxford Plant to showcase and celebrate their Brand and the best cars they’ve produced over the last century.

Reflecting the MINI brand image at the event was crucial to the success of the Brand Exhibition Event. Every part of the MINI Oxford Brand Exhibition had to showcase what MINI had achieved in the last 100 years!

MINI required a keynote speaker to unveil their business plan for the upcoming period, so the Brand Exhibition Event needed to be spot on if it was going to be well received by the client, guests, and the press.

Brand Exhibition Event Requirements:

Adding our Expertise

We decided to plan the press aspect of the event for the MINI 100 Years Exhibition into a conference format, adding a lounge and stage area into the venue design.

The Lounge Area was for guests to be accommodated on arrival and between scheduled sections of the Exhibition and Press Event and the Staging Area was where the majority of Press Event took place.

What Did We Provide?

  • We cooperated with MINI’s team to ensure management of the Brand Exhibition Event ran smoothly
  • We supplied staging, lighting, AV equipment and bespoke furniture to showcase the MINI brand
  • We provided stage management service for Guest Speakers
  • We designed a visual concept for the Brand Exhibition Event that suited PR Element

Admiring the results

MINI were delighted with what we delivered for their Brand Exhibition Event, sending us plenty of encouraging feedback in the days directly after the event.

The MINI Oxford Brand Exhibition was a huge success in the eyes of the client and guests and gained an abundance of positive exposure in the press!

Many people continue to visit the Exhibition that was set up that day because of the good publicity gained within the industry and in the mainstream media.

We Did We Achieve?

  • Great media coverage as a result of the Brand Exhibition Event
  • MINI was over the moon with how we managed the busy Exhibition
  • The Brand Exhibition is still visited regularly every year

Around 15,000 people now visit this small MINI Exhibition at their Oxford Plant every year since we helped deliver this incredible press event.

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