Brand Activations, Product Launches
MINI Oxford 100 Years Brand Exhibition
Assembling the Ideas
Reflecting the MINI brand image at the event was crucial to the success of the Brand Exhibition Event. Every part of the MINI Oxford Brand Exhibition had to showcase what MINI had achieved in the last 100 years!
MINI required a keynote speaker to unveil their business plan for the upcoming period, so the Brand Exhibition Event needed to be spot on if it was going to be well received by the client, guests, and the press.
Brand Exhibition Event Requirements:
- A successful Brand Exhibition Event of MINI’s best work over the last 100 years
- A visual concept of the Exhibition with the press and PR element firmly in mind
- High-end Staging, Lighting and AV Services
- Management of the set-up of the Brand Exhibition Event
- Speaker Management services for the Keynote Speakers in attendance
Adding our Expertise
We decided to plan the press aspect of the event for the MINI 100 Years Exhibition into a conference format, adding a lounge and stage area into the venue design.
The Lounge Area was for guests to be accommodated on arrival and between scheduled sections of the Exhibition and Press Event and the Staging Area was where the majority of Press Event took place.
What Did We Provide?
- We cooperated with MINI’s team to ensure management of the Brand Exhibition Event ran smoothly
- We supplied staging, lighting, AV equipment and bespoke furniture to showcase the MINI brand
- We provided stage management service for Guest Speakers
- We designed a visual concept for the Brand Exhibition Event that suited PR Element
Admiring the results
MINI were delighted with what we delivered for their Brand Exhibition Event, sending us plenty of encouraging feedback in the days directly after the event.
The MINI Oxford Brand Exhibition was a huge success in the eyes of the client and guests and gained an abundance of positive exposure in the press!
Many people continue to visit the Exhibition that was set up that day because of the good publicity gained within the industry and in the mainstream media.
We Did We Achieve?
- Great media coverage as a result of the Brand Exhibition Event
- MINI was over the moon with how we managed the busy Exhibition
- The Brand Exhibition is still visited regularly every year