Gymshark Christmas Party

We designed and delivered an Alpine Gymshark Lodge party, including the transformation of a marquee right from their HQ carpark.

The Gymshark event space before guests arrived.

Home / Case Studies / Gymshark Christmas Party

Event Type

Christmas Events

Services Delivered

Christmas Event Services

Corporate Christmas Party Planner

Event Design

Set and Stage Design

Event Production

Event Management

Event Lighting and AV

Video Showcase

Assembling the Ideas

The Julia Charles Event Management team were approached by Gymshark to design and deliver their corporate Christmas party.

This Christmas event needed to be high-impact, immersive and a unique celebration for the 500 employees and guests, spanning day to night activities.

With this, we not only had to provide an amazing, memorable on-brand party atmosphere, but also incorporate creative team-building workshops befitting of Gymshark culture.

As well as this, we were tasked with creating this spectacular event right outside their impressive office HQ in their Solihull car park!

Gymshark Christmas Party Requirements:

The delivery, installation and management of a temporary venue to house the event
Create a Christmas day-night transformation all within the same space with a short turnaround
Bespoke stage design, delivery, theming, and scenic design and production
Interactive themed teambuilding workshops to accommodate 500 guests
Provide fun, themed catering for guests to pick and choose from
Provide engaging games and side stalls for evening entertainment
Branded elements throughout the event space and activities to match Gymshark culture

Adding our Expertise

What made this Christmas event so unique was the office carpark location challenge.

Our team had a very large car park and the obstacle of managing complex logistics in a live HQ environment.

To overcome this challenge, we delivered a temporary marquee spanning 30m x 45m. With limited access points, our event management ensured all fire, health & safety and structural requirements were met.

On top of this, our event coordinators delivered a full event space transformation, with a bespoke Apres Ski theme – aptly named the Gymshark Lodge!

How Challenges Were Managed:

A phased build plan with delivery coordination, staggered access, and mapped-out zones.
Daily leadership from our event coordination team, shadowing operations and logistics.
Creative problem-solving for scenic elements such as cable cars and chalet stalls.
Strong stakeholder management and collaborative approach with Gymshark’s team.
Decision-making to maintain the schedule despite weather and operational pressures.

All of this was done in a restricted timeframe of 2 days, with the coordination of over 50 members from the production crew to bar staff.

Admiring the results

From concept to completion, we delivered a fully immersive Christmas Apres Ski world.

Event Highlights & Key Moments

The Gymshark Lodge entrance, fully timber-clad with a festoon canopy
A bespoke set design cable car seating installation with an alpine forest scene
Christmas market day atmosphere transitioning into a high-energy apres-ski party
Custom-built 30m x 45m marquee transformed into Gymsharks HQ
The live DJ booth with a custom lodge-themed stage backdrop and lighting
Bespoke bar with Gymshark Lodge branding
Teambuilding workshops, including crackers and wreath making, for 500 guests
Branded interactive sidestalls and games for evening entertainment

The Results?

Gymshark gave the event fantastic feedback, with high engagement across all workshop and activity areas.
Guests had a great evening celebrating their year with colleagues whilst experiencing the apres ski Gymshark lodge world.
A successful Christmas party all captured through bespoke scenery, photobooths and a fully interactive environment.