
Brand Activations, Product Launches
Brand Activations, Exhibitions, Product Launches, Public Events, Retail Events
Vape Direct, a client we’ve worked with on numerous events, asked us to put together a unique and energetic Exhibition to promo Riot Squad Brand Exhibition to launch a new range of E-liquid for their sister brand, Riot Squad!
Riot Squad had a clear idea in mind for their immersive Product Exhibition Stand and tasked us with designing, producing and managing the Brand Exhibition that would last for four days.
The bespoke Exhibition Stand was to feature at The Vaper Expo, targetting vape suppliers and the general public. It was very important for the Riot Squad Exhibition to stand out, which is why they hired us!
Attendees were greeted by ‘Riot Squad’ branded dancers, who roamed the Riot Squad Exhibition, encouraging people to vape and try new products.
They would then be detained by the ‘Bad Cops’, who were professional actors we supplied and taken to an interrogation room where they were searched, reprimanded and sent off again with a bag full of promotional material.
This concept for this unique Product Exhibition Stand and Brand Activation was extremely fun and engaged people very effectively!
Riot Squad and Vape Direct were extremely happy with the award-winning exhibition services we provided them. We have had lots of repeat business with them as a result of the success of this event.
We stuck to the concept they wanted to go with and delivered a fun, engaging, immersive experience that got their product off to a flying start in the market.
We have a team of experts on-hand to deliver an exceptional event to meet the highest standards.
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