Brand Activations, Product Launches
Assembling the Ideas
Vape Direct, a client we’ve worked with on numerous events, asked us to put together a unique and energetic Exhibition to promo Riot Squad Brand Exhibition to launch a new range of E-liquid for their sister brand, Riot Squad!
Riot Squad had a clear idea in mind for their immersive Product Exhibition Stand and tasked us with designing, producing and managing the Brand Exhibition that would last for four days.
The bespoke Exhibition Stand was to feature at The Vaper Expo, targetting vape suppliers and the general public. It was very important for the Riot Squad Exhibition to stand out, which is why they hired us!
Riot Squad Brand Exhibition Requirements:
- The Riot Squad Brand Exhibition had to be tailored to their ‘Riot Squad vs Bad Cops’ immersive Brand Concept
- An Exhibition Event to capture the attention of industry-specific clients and target market
- An award-winning Bespoke Exhibition Stand!
Adding our Expertise
Attendees were greeted by ‘Riot Squad’ branded dancers, who roamed the Riot Squad Exhibition, encouraging people to vape and try new products.
They would then be detained by the ‘Bad Cops’, who were professional actors we supplied and taken to an interrogation room where they were searched, reprimanded and sent off again with a bag full of promotional material.
This concept for this unique Product Exhibition Stand and Brand Activation was extremely fun and engaged people very effectively!
What Did We Provide?
- We provided full design, production and management services for the Bespoke Exhibition Stands
- We supplied all the staff, from brand ambassadors to actors for the Riot Squad Brand Activation
- We choreographed dance routines and provided music tailored to the Brand Exhibition concept
- We wrote scripts as a basis for actors in line with the concept
- We bespoke designed Exhibition Stands for the Riot Squad brand
Admiring the results
Riot Squad and Vape Direct were extremely happy with the award-winning exhibition services we provided them. We have had lots of repeat business with them as a result of the success of this event.
We stuck to the concept they wanted to go with and delivered a fun, engaging, immersive experience that got their product off to a flying start in the market.
What Did We Achieve?
- We were awarded Number 1 Exhibition Stand with this client for 2 years running!
- Our bespoke designed Exhibition Stands successfully achieved the goals of their original concept
- We achieved great social media awareness before, during and directly after the Riot Squad Brand Exhibition