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Riot Squad Brand Exhibition

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Event Type

Brand Activations, Exhibition Entertainment, Product Launches, Retail Events

Services Delivered

Event Management
Product Launches & Brand Activations
Exhibition Stand Design & Production
Event Production Services

Video Showcase

Assembling the Ideas

Vape Direct, a client we’ve worked with on numerous events, asked us to put together a Riot Squad Brand Exhibition to launch a new range of E-liquid for their sister brand, Riot Squad!

They had a clear idea in mind for the immersive event concept and tasked us with designing, producing and managing an event that would last for four days. The Exhibition Stand was to feature at The Vaper Expo, targetting vape suppliers and the general public. It was very important for the Riot Squad Exhibition to stand out, which is why they hired us!

The Client Required:

  • The Riot Squad Brand Exhibition had to be tailored to their ‘Riot Squad vs Bad Cops’ immersive Brand Concept
  • An Exhibition Event to capture the attention of industry-specific clients and target market
  • The production of an award-winning Brand Exhibition!

Adding our Expertise

Attendees were greeted by Riot Squad dancers, who roamed the Riot Squad Exhibition, encouraging people to vape and try new products.

They would then be detained by the ‘Bad Cops’, who were professional actors we supplied and taken to an interrogation room where they were searched, reprimanded and sent off again with a bag full of promotional material.

This concept for the Brand Activation was extremely fun and engaged people very effectively!

  • We provided full design, production and management services for the Brand Exhibition
  • We supplied all the staff, from brand ambassadors to actors for the Brand Activation
  • We choreographed dance routines and provided music tailored to the Brand Exhibition concept
  • We wrote scripts as a basis for actors in line with the concept

Admiring the results

Riot Squad and Vape Direct were extremely happy with the award-winning exhibition services we provided them. We have had lots of repeat business with them as a result of the success of this event.

We stuck to the concept they wanted to go with and delivered a fun, engaging, immersive experience that got their product off to a flying start in the market.

What Did We Achieve?

  • We were awarded Number 1 Exhibition Stand with this client for 2 years running!
  • Our designs successfully achieved the goals of their original concept
  • We achieved great social media awareness before, during and directly after the event

Creating your vision

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