Saudi Arabia Horror Festival

We managed, designed and produced a 3-month long Horror Festival event in Riyadh, Saudi Arabia for our private client, which saw thousands of guests attend.

Bespoke-Halloween-Scare-Attraction-Event-Saudi

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Event Type

Design & Production, Festivals, Halloween Events

Services Delivered

Event Management

Event Design

Event Production

Halloween Event Services

Halloween Scare Attractions

Event Lighting and AV

Video Showcase

Assembling the Ideas

For this event, we were asked to provide comprehensive turn-key event solutions for ‘Horror Fest’ Saudi Arabia’s first interactive 3-month long Horror Festival.

With the announcement that Saudi Arabia would be opening its doors to the world and becoming a key player in being the go-to entertainment and events destination, we were approached to create Horror Fest a headline 3-month-long event that would feature as part of Riyadh Season.

The pitch was simple: Create an immersive, interactive and unforgettable Halloween event around the idea of horror and scare festivals. Taking this basic framework, our event designers came up with a full horror-themed festival concept, brimming with creativity.

Our design team created full visual designs, 3D renders and virtual walk-throughs of the different event spaces so that our client could see our vision and be transported into the event space before any work started.

Once we got sign-off on the design of the event, we then set to work on the mammoth task of producing and managing the build of the event with an on-the-ground and international team as well as sourcing the very best entertainers and show productions from across the globe to bring our Horror fest to life.

The Client Required:

Giant one-of-a-kind set build and props that could be disassembled, transported, and then reassembled from the UK to Saudi Arabia
Full event management of the entire event from concept right through to completion
A company that could develop and train a Saudi events workforce to help boost the local economy
A 3-month-long bill of the best scare entertainment and shows the world had to offer
Logistics management of all international entertainers, resources and build-transportation and construction of sets that were created in the UK

Adding our Expertise

With our experience of working in Saudi Arabia on previous events, we set the wheels in motion to bring all these elements together to create an unforgettable event in Saudi Arabia.

With this being one of the first major entertainment and leisure events in Saudi Arabia, our priority was to produce completely unique design concepts and set builds to create an unforgettable guest experience.

Bespoke build team created sets in our Manchester studio
Worked with local suppliers on the ground in Saudi Arabia
Created and installed completely unique structures, props and set builds
Client was able to disassemble and keep sets and structures for future events.
Trained over 400 local members of staff.
Worked with the very best entertainers across the world
Created a clear storyline and narrative for each of the zones within Saudi Horror Fest

What Did We Provide?

Admiring the results

It is fair to say that this event was an unbelievable success, with guests going crazy over getting tickets and returning multiple days so that they could experience and re-experience everything Saudi Horror Fest had to offer.

Being able to deliver this 3-month-long event and work on the ground building Saudi Arabia’s event workforce was an amazing experience.

Not only were we able to deliver an out-of-this-world event, creating an event the scale of which had never been seen before in Saudi Arabia.

But we were also able to be a major player in bringing industry insight, knowledge and training to the local staff which would be a huge contributor to bringing revenue and jobs to the local community.

It is undeniable that there were definitely some logistical challenges. Our client needed us to build a lot of the sets and props in our UK studio due to the level of skill and resources we had.

However, we then needed to work out how all of these builds would be disassembled, shipped and re-assembled in Saudi Arabia, as well as ensure that the client would be able to disassemble this post-event to use on future events.

We are proud to say this is something our team delivered leaving our client very happy.

These projects are always extremely collaborative and we made some great connections with fantastic suppliers in Saudi Arabia and around the World!

What Did We Achieve?

We launched our legacy programme where we work with people on the ground in Saudi Arabia to train them so they can work with in events
Our female Director Julia Charles is now an active part of building a strong female events team in Saudi
The client was over the moon with the results of the Horror Festival Event
There was a lot of engagement on social media surrounding the event
We were able to create large-scale props in the UK to be used multiple times within Saudi Arabia

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