4 Ways Digital Technology Can Be Used To Personalise Your Virtual Events.
Whether you’re running a virtual conference, virtual gala dinner, virtual meeting or virtual exhibition. There are many ways you can utilise digital technology to create a more personalised event experience.
Like live events, you really want your virtual event experience to be memorable. However, unlike live events, virtual events can be more tricky to personalise if you don’t know how.
One recent survey suggests that 73% of event organisers see personalisation as a really important element when creating online events. Not only does the personalisation of an event increase engagement. But it also creates a more memorable experience with attendees, as well as making your virtual event look slick and professional.
Within the last year, there has been an influx of digital and virtual technology to the market. Therefore, it can be challenging to work out what virtual technology will be most effective at your online event. In this blog, we have broken the 4 best ways you can utilise digital technology at your next virtual event.
1.Stand Out From The Crowd
Virtual events have become more and more commonplace over the last year. Many companies have adapted to hosting all kinds of events virtually. This is great as it allows for a lot more diversity in platforms and services, fine-tuning virtual events to perfection.
However, with the rise in popularity, there is an increase in the rise in competition between events. Therefore, when organising an event, getting your virtual event noticed and standing out from the crowd is really important.
As an event management company, we have several solutions in place to ensure your event is noticed. A very simple and easy way of doing this is by personalising your invitations to your target audience and demographic. Either by hiring an event management company to do them for you, or creating an email campaign on software like Canva.
Additionally, if your target audience will be accessing your virtual event through a specific webpage, ensure it is tailored to them. For example, a corporate attendee will want to see different information to an academic attendee. Your goal is to capture your clients interest straight away. By delivering information that they want to see as soon as they enter your event you will be able to successfully do this.
2.Utilise Live And Pre-recorded Options
Many virtual events managers have multiple recording options to suit your event. It is important as an organiser to understand what the client wants from the event to then best understand how to record it.
There are many benefits to both live and pre-recorded virtual events. Live allows for debate and responsive Q&A sessions where the audience can be actively involved and interacting with one another. Whereas pre-recorded allows for a completely scripted and TV-style finish, with the ability to re-watch and tune in at a time convenient to the attendee.
Furthermore, when deciding how you want to proceed you can also consider whether you’d like to film in a dedicated TV style studio, or whether you’d like a mobile studio to be set up at your chosen location.
Take a look at this case study to see how we utilised both live and pre-recorded filming to capture this company conference.
3. Include Digital Branding
Whether that takes the format of a digital bespoke company background that you can email to attends prior to your event. Or perhaps its an integrated VR experience in which the virtual reality has been customised to include your company branding. There are multiple ways you can utilise digital technology to brand your event.
When working with a virtual event manager, they will be able to advise you (based on your desired outcomes and budget) on what digital branding will work best for your event.
Furthermore, we can include event boxes sent out to each of the gusts. These can include all kinds of goodies as well as QR codes, which, once scanned, can allow your attendees to access and interact with exclusive branded digital content, created especially for your virtual event.
4. Consider How Your Guests Will Interact
One of the biggest failures when it comes to virtual events is organisers not considering how attendees will be able to interact with one another. When a person is unable to interact with content they are unlikely to engage or take in any information from that content.
Therefore, you need to have several ways in which guests are able to interact with your virtual event. Just some of the options we suggest for this include
- Live Chat Functions
- Live Panel Q&A sessions
- QR codes guests can scan to get additional content
- Opportunity to engage with live hashtags
- Raise hand chat function so that they can contribute
- VR environments they can navigate their custom avatar around
- Live polls
- Breakout rooms
- Virtual Entertainment
By ensuring these elements are personalised and branded for your event yu are increasing the likelihood of the attendee interacting with these elements. Furthermore, it creates a highly professional and slick impression for your brand.
These are just a few ways in which attendees will be able to stay focused, enjoy your event and feel like they have been able to contribute.
It is so important for guests to feel like their attendance is valued and important to the running of the event. Therefore, by offering multiple engagement opportunities you are sure to keep your attendees interested.