Brand Activations, Exhibitions, Product Launches, Public Events, Retail Events
Assembling the Ideas
As part of their 50th-year birthday celebration in 2018, Monarch contacted us to help them create a celebratory event.
The theme for the idea was to launch the companies new uniform to mark the occasion. As this was to mark such a significant occasion, there was a significant emphasis on the new uniform being personal to Monarch and its vast network of employees. Therefore we came up with the idea of creating a Fashion show event.
We wanted to create an event where all employees could be in attendance. Therefore, decided on creating a Hybrid event meaning that we could host both a live and in-person event partnered with a virtual event.
Streaming to nearly 3000 members of staff from 70 UK locations. Enabling them to vote on which design they liked best and publicised the brand heading into their 50th birthday campaigns. All in the short space of 2 weeks.
Monarch Fashion Show Required:
Adding our Expertise
After deciding that a Fashion Show Production was the best way to showcase the new uniform designs, we set about creating the event.
One of the best things about Hybrid events is that there is very little difference between physically attending the event or virtually attending. We used live-streaming technology combined with pre-developed branding and videos to create an engaging event.
We coordinated streaming parties in 70 locations so that our virtual guests could all attend. Additionally, we made it possible for them to interact, chat and vote live, just as if they were there in person.
As well as the live event we coordinated everything needed for the physical event. This included:
Admiring the results
Our Monarch Fashion Show Hybrid Event was a complete success.
Not only had we ensured that all employees could attend the event and have their say on the new uniform.
Additionally, we increased employee engagement whilst also creating a real buzz around Monarch’s 50th birthday. Not to mention we were able to provide:
- Post-event analytics showed huge engagement from employees at all 70 UK locations
- Real-time text and email forums demonstrated lots of positive feedback from viewers
- Monarch’s social reach was strengthened and staff were more invested in the brand
After the success of the Fashion Show had passed, Monarch got in touch with us to say – “Everyone pulled together to create a wonderful event and certainly the feedback I have had over the past few days has been quite overwhelming”