Riot Squad is a repeat client of ours and we’ve produced events for them all year round for a few years now. However, this year we went for something different.
Riot Squad had a basic design they came to us with. Our team then came up with a new concept to make their brand really stand out at these festivals.
The concept/campaign for this event is that festivals and drinking are triggers for smoking; Riot Rehab was done to reduce the number of festival-goers who smoke at these events.
We created a rolling brand activation roadshow to make appearances at festivals across the UK from Glastonbury to Strawberries & Creem Festival based around a ‘Riot Rebab’ bus in an effort to reduce the number of festival-goers who smoke.
A key requirement for creating a successful roadshow and brand exhibition was for people to stay on the stand; socialise and have a view of the festival.
So the bus had to be easily accessible, on-brand, aesthetically pleasing and of course keep people entertained and engaged to stay on the bus. The design had to be modular so it’s quick to set up and take down.
For this unique brand roadshow, we provided full event services from concept and design to production and management.
We provided a fully comprehensive service from concept through to completion, covering all the services required from design and production to management and logistics – we did it all.
It was very important for the ‘Riot Rehab’ bus to be on-brand and stand out at these festivals, as mentioned above. So how did we do this?
Our event company retrofitted the exterior of the London double-decker bus, put in furniture, product displays and opened the bus at the top with a space for a DJ and a viewing deck (VIP area).
We also produced two variants: a 10x10m production with the decking and bus, and the other was just the bus with some outdoor furniture (for smaller spaces).
Once on the bus, you would have a fantastic view of the festival, making it the place to go when visiting these festivals across the UK!
Riot Squad were extremely happy with the award-winning exhibition services we provided them and the unique designs we produced.
We continue to work with Riot Squad, promoting their brand across the UK at many exhibitions and roadshows.
We came up with a unique concept to market their brand and delivered a fun, engaging, immersive experience to engage festival-goers and the wider public.
The Riot Rehab Bus made appearances (and continues to) at festivals across the UK: Cambridge Club Festival, Strawberries & Creem Festival, Glastonbury, Soul Town Festival and more.
The unique brand roadshow made headlines in news outlets across the UK including the Mirror, the Daily Star and more.
Brand Activations, Exhibitions, Product Launches, Retail Events
Brand Activations, Exhibitions, Product Launches, Retail Events, Roadshows, Sustainable Events
Brand Activations, Exhibitions
Brand Activations, Exhibitions, Product Launches, Retail Events
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