Event Branding Ideas For Including Your Logo At Your Corporate Events
Incorporating your branding and logo(s) into your event requires close consideration to ensure it’s done successfully.
With event management expertise, you can integrate your brand seamlessly without being garish or over-the-top, ensuring your event is both stylish and memorable and reflects your brand correctly.
From product launches to gala dinners, effectively incorporating your logo into the event design can leave a lasting impression on your audience.
There are so many ways to incorporate your logo at your event, whether it be through brand reveal entertainment, experiential activations, set designs and other creative means.
As an events agency that specialises in event design and production, we’re going to discuss how to incorporate your logo effectively at your events.
Why Are Event Logos Important?
Incorporating your logo into event design is crucial for brand awareness inside and outside your event, creating a cohesive brand experience.
For companies and brands organising corporate events, especially those undergoing a re-brand, launching a new logo, or celebrating a milestone or achievement, the logo placement at your event is crucial; acting as a visual anchor, enhancing your company/brand’s visibility and memorability after the event.
Brands and companies must get their logo presentation right, which is why it’s important to work with a creative events agency to ensure your logo is incorporated in innovative ways that align with your brand and give the right effect.
What Are Branded Moments?
What is a Brand Moment?
A brand moment is how you engage with your consumer (or in the instance, the guests at your event), and make them resonate with your brand by creating a thoughtful experience that isn’t just placing your logo for the sake of it; it’s giving close consideration as to how it enhances your event or creates a unique experience.
This can be through a visually appealing and engaging set design or through unique brand reveal entertainment that creates a fully immersive experience for guests to enjoy.
These ‘moments’ should align with the your company/brand’s values and message, creating an authentic connection with your audience.
Event Branding Ideas for Your Corporate Event
So how do I incorporate my logo at a corporate event? And what are some creative ways to include your logo at your event?
Custom Artwork and Live Artists
Create custom artwork; whether that be a LIVE artist or physical installation to showcase your logo.
These not only look great, but they can also offer a unique and interactive experience for attendees.
Take our AR murals for example:
Our AR murals engage your audience with large, mesmerising murals that come to life in real-time with AR, combining mural painting and motion design.
This would be a fantastic installation to bring to your gala dinners, product launches and brand activations to enhance your branding presence.
See how they’re created:
We have a wide range of unique artistic performers and installations we can bring to your events that can incorporate your brand in fun and engaging ways.
Use the Narrative of Your Set Design
Your set design is one of the most important areas to incorporate your branding and logo.
Incorporating your logo into your set design (and creating a narrative with this) ensures your branding feels like an organic part of the event rather than an afterthought.
There is so much scope for incorporating your branding here; from the set at your event entrance to intricate zones or spaces in your event space.
For instance, in our Around the World themed event, the Pallex train set design integrated the logo as part of the train entrance, making it an exclusive and integral element of the decor.
The sign was incorporated to be apart of the train entrance rather than an additional sign; making it exclusive and integrated.
The set design enhanced the event experience for guests, giving them some excitement as they entered the event; it felt like they were going into an experience, making them want to wonder through and see what was next.
We like to create themed spaces with our set design, incorporating a range of themes that reflect our clients’ brand image – this creates an interesting and engaging event space for guests to enjoy.
Take a look at our themed events for some more ideas!
Add Logos to Key Set Design Areas
Developing on the point above, strategically placing your logo/branding on key set design areas such as bars, booths and stages is key!
We recently used this technique for some influencer events; the Sidemen Turn 8 XIX Vodka Launch Party and Sidemen Charity Match After Party.
At these events, we showcased the brand logo in key areas, enhancing visibility and brand reinforcement:
The sidemen logo / branding was reinforced throughout the event space using a black and white theme (which we blended in with the ‘dream circus‘ theme).
We incorporated this into all of the set designs at the event – from the stage above to the bar and photo set below.
Read more about these events below:
Event Vehicles or Product Wraps
Another way we love to incorporate branding and logos into events is through event vehicles (wrapped in your logos/branding) and product wraps!
This is a great way to showcase your logo and we’ve done this countless times for our clients.
One of our personal favourites was the Riot Rehab Festival bus that toured the UK’s top festivals:
You can see how the Riot Rehab bus was effectively a mobile billboard for their brand.
We incorporated all aspects of their brand through the colour, font and imagery, branding the entire vehicle in an eye-catching way.
This helped draw crowds to this attraction and lined up with their brand image perfectly!
Read more about our Riot Rehab festival bus.
Another favourite of ours was the Fortec truck we wrapped! This was a real standout feature at the event and another example of how your brand and logo can be incorporated into your event effectively.
We incorporated their logo through the truck wrap and added illuminated lighting in the seating area inside the truck; this made for a unique set design that made their brand the forefront of the event!
3D Projection Lighting
If you want to make a striking appearance, 3D projection lighting is a great way of doing this.
3D projection lighting can create dynamic and visually stunning displays of your logo.
This can be incorporated in both your event design and entertainment.
Take this further with 3D projection shows for LIVE entertainment
3D projection shows are one of your best ways of creating a spectacle to showcase your brand.
This creates a real immersive branded attraction to your event, getting your brand front and centre in a fun and engaging way.
You can project your company logo or create a unique performance harnessing the power of 3D projection:
Holographic Technology
There’s nothing quite as innovative as hologram technology, and now it’s available for your launch events.
You can create custom holograms featuring your logo and in fact anything you can imagine.
Visually appealing and instantly engaging, you can showcase your holograms in different ways. From stylish display units right through to stage shows.
Pixel Poi and Glow Dancers
Another fun and unique brand reveal entertainment you can bring to your events are pixel poi and glow dancers to create light displays featuring your logo.
This type of performance is visually captivating and integrates your branding into the entertainment seamlessly.
For example, they can use spinning props to showcase your logo in a unique way during their performance:
These performances look great on stage and create a real visual spectacle at your event; perfect for showcasing your logo and branding.
Take a look at our pixel poi stage show.
Make Your Logo a Part of Your Activation Through Immersive Experiences
Make your logo interactive and include it in the immersive experiences at your event, such as digital attractions and photo booths.
Branding your activations isn’t just about displaying your logo; it’s about immersing guests in your brand narrative and making it part of the experience.
For digital attractions, we like our LIVE face projection attraction to immerse guests fully into your brand.
For photo booths, we like our 360 and 180 degree immersive photo booth, which offer full branded wrapping to customisable interfaces alongside your choice of props!
We covered this topic in depth – creating an immersive experience for your exhibition stand.
Make Your Logo Your Colour Palette
One of the best ways to integrate your logo / branding into your event is through your event’s colour palette; the most visible, dominating part of how your event looks.
This subtle approach reinforces brand identity through visual consistency.
We regularly incorporate this into our own events. For example, for the Red Mix Product Launch – we introduced a deep red colour palette to brand the space effectively.
You can see the consistency throughout the event space:
Incorporate your logo colour (and brand colours) into all aspects of your event space – the set and stage design, lighting, print and more.
Illuminated Letters
Illuminated letters create a striking display which you can place at the entrance to your event and/or on the stage, photo areas and more.
This approach is perfect for making a bold statement, no matter the theme.
For example, here’s some bespoke illuminated letters we created for a ‘Fortec’ Around the World themed event to create a striking visual impact:
This is a very simple but effective way of getting your company name or brand logo in a standout space at your event.
Find out more about bespoke lighting decorations.
Table Centrepieces
One effective way to incorporate your logo is through table centrepieces; especially if your event is a gala dinner.
These can be custom-designed to feature your logo subtly and elegantly, becoming conversation starters and focal points of the table settings.
Table centrepieces dominate gala dinner event spaces and will be in your guests’ eyesight for the majority of the event (and videos/photos taken at the event), making it an effective way to incorporate your logo/brand into your event space.
Get creative with your table centrepieces; they are a prime opportunity to place your logo or incorporating branding in a way that seamlessly fits into your event space and enhances it.
We can create bespoke table centrepieces to create branded table centrepieces unique to your brand / company.
Elevate Your Event with Our Services
If you’re looking for a creative events agency to design, produce and manage your corporate event, incorporating your branding, logos and more – look no further!
As an established events agency with over fifteen years’ experience, we offer bespoke event design and production services to put on events like no other.
See how we create unique brand experiences:
Our event production team can meticulously incorporate your logo into every aspect of your event, from set design and lighting to live entertainment.
Get in contact to find out more about how we can create memorable branded moments at your next corporate event.
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