Why virtual events are the future post-pandemic
As an event management company, pre-COVID we would spend a lot of time attending all kinds of events. Therefore, travelling the length and breadth of the UK including regular international travel to network and attend panels as well as organising awesome events.
Que Covid-19 and this all comes to a stop. Not only that, but due to the constant changing of government guidelines whenever a spike or a new bit of research is found, clients have been more cautious when booking physical events.
However, with this comes a silver lining and that silver lining is virtual events. We can admit that initially, we felt sceptical, receiving lots of invites to virtual panels, meetings, conferences and more. Surely they couldn’t create the impact and interaction you get from attending a physical event right? Wrong!
The benefits of virtual events
Virtual events offer endless opportunities to maximise attendance, reach and green sustainable accreditations. Not to mention the fact that your company will look like they are at the forefront of innovative event soloutions!
As an event management company we look at factors such as uniqueness, impact and conversion of your virtual event. Ensuring that your virtual event creates maximum impact!
Savy companies such as Apple, Facebook, Microsoft and Dell are already using virtual events regularly to stay connected. Therefore, serving their customers and clients in the same way they would be if physical events were still going ahead.
Additionally, many companies are running virtual product launches. Creating an event that guests can tune into. The key is working out that one thing from your physical event that needs preserving and personify for your virtual event. Ensuring that it ‘feels’ the same to your attendees.
This could mean sending out an activity pack for guests to use whilst attending your virtual event. Or new products for them to use, just like they’d receive if they were physically attending.
Setting a precedent for the future
There is no arguing that physical events still have their place. However, with the innovation, creativity and continuous success of virtual events, it looks like they are set to stay even after the pandemic.
Not only do we expect to see virtual events thrive. We also expect Hybrid events to be the new solution to large scale events. With their ability to combine both physical events with virtual they are a brilliant solution. Ensuring guests can experience the best of both worlds.
Covid-19 has forced the events industry to quickly and thoughtfully address how events run. Virtual events have been the only viable way to get things done throughout the pandemic. Therefore, many companies have been made to realise how many perks and solutions virtual events can offer when compared to physical events.
Through lack of any other option virtual events have been embraced globally. They have become the ‘new normal’ and have unexpectedly found solutions to all kinds of issues previously faced when organising a large scale in-person event.
Now going forward, companies are able to make informed decisions about what kind of event they want to host. We suspect that with all of the perks virtual events offer, we won’t be saying goodbye to them anytime soon!