Assembling the Ideas

The World Cement Association contacted us asking if we could produce and manage their 5th annual Conference and Exhibition in Dubai.


This wasn’t to be any old conference though. Not only did we execute a sustainable event plan to mitigate some of the effects of international travel, but we also ensured the conference was streamed virtually, and fully managed the creation of an exhibition hall for delegates to meet and network with related businesses and services. It’s safe to say there were lots of elements that we needed to expertly manage for this event to be a success.

Not only did they want us to create their conference event and exhibition, but we were also tasked with creating a gala dinner for the cement industry leaders to attend.

The idea was to bring industry leaders to Dubai from all corners of the world to discuss the future of the cement industry offering a decarbonisation road map, innovation for a net-zero future and sustainable partnerships.


WCA Conference Requirments

  • Production and Management of a 3-day conference event in Dubai
  • Providing comprehensive turn-key event solutions
  • Bespoke event application creation for delegates to use at the event
  • Comprehensive international logistic management
  • Designed and built exhibition space for sponsors
  • Supply and manage local on-the-ground events crew
  • Gala dinner event for the final evening of the event
  • Provide event technology solutions for the virtual conference elements

Adding our Expertise

For this international conference, exhibition and gala dinner, we provided full turn-key event services.


We provided a comprehensive service package including:

Working exclusively with on-the-ground suppliers to ensure emissions were kept to an absolute minimum in line with the client’s sustainability agenda, we managed and produced every detail of this multi-day international conference.

Additionally, we created a hybrid event application that assisted with delegate registration and travel management as well as being used as a vital planning tool for the execution of the event. 

Admiring the results

WCA were extremely happy with the events and how we had been able to bring all of the elements together whilst ensuring to bring their sustainability ethos into the creation of the events.


We sourced the iconic venue the Emirates Towers as the venus space for the event and provided delegate management services for 400+ attendees from 200+ organisations from over 30 countries.

What Did We Achieve?

  • Complete Production and Management of international conference, exhibition and gala dinner for over 400 delegates
  • Creation and implementation of a Hybrid event application which was vital to the planning and execution of the event
  • Working directly with and managing on-the-ground suppliers to achieve low emissions
  • We brought together industry leaders from across the globe to discuss and share information about future business and sustainability

“A very well organised and thoroughly enjoyable”

-Alex Hall, CEO, Concrete.ai

“An extremely well organised conference”

-Sujit Ghosh, Executive Director – New Product Development, Dalmia Cement (Bharat) Limited

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