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Immersive Reality
Incorporate immersive reality with AR and VR into your events to maximise your event experience and create a more engaging event.
Enhance Your Event With Immersive Reality
Immersive reality involves three specific aspects: Mixed Reality (MR), Virtual Reality (VR) and Augmented Reality (AR).
All of these aspects can be incorporated into your event to make for a more engaging experience for all involved.
However, each has a very specific place within your event and needs to be implemented correctly to be successful. That’s where we come in.
There is endless potential for the integration of this immersive technology within hybrid, virtual and in-person events.
We Provide:
- Augmented Reality (AR)
- Virtual Reality (VR)
- Mixed Reality (MR)
- Projection-Mapping
- Haptic Feedback Devices
- End-to-end management and production
What Is Augmented Reality? (AR)
Augmented reality is the use of digital content that is overlayed into a real-world environment.
AR within the events space is a powerful tool for creating a more engaging and interactive experience for attendees.
This technology is often used within an app on your smartphone that uses the camera to overlay digital content in the real world.
This is very useful for exhibitions, brand activations and any event that has a navigational aspect to it – you can overlay signage, extra information and more.
What Is Virtual Reality? (VR)
Virtual Reality is a fully-immersive digital experience that simulates a real-world experience.
VR within the events space is also a powerful tool for creating a more engaging experience for attendees.
VR is more immersive. Virtual reality usually involves wearing a headset that covers the user’s eyes and ears – so it controls two of the senses – sight and hearing.
The experience can be made to be more immersive by involving some of the other human senses.
VR has a range of uses within the events space and allows attendees to engage with content in new and exciting ways.
What Is Mixed Reality?
(MR)
Mixed Reality is a blend of both augmented reality and virtual reality.
MR combines elements of virtual and augmented reality to create a more immersive and interactive experience.
It blends virtual objects with the real-world, making the two appear to coexist in the same space.
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What Events Can I Enhance With Immersive Reality?
Reap the benefits of immersive technology within your events. If implemented correctly, it can maximise your user experience and therefore ROI.
As covered above, it mainly involves AR, VR and MR, which are all types of immersive reality experiences.
This technology can be incorporated with any virtual, hybrid and in-person event, however, we find this technology especially beneficial with:
- Exhibitions, tradeshows
- Conferences, meetings, seminars
- Training events, product demos
- Brand activations and product launches
- Bespoke virtual escape rooms
- Virtual events with AR components
Many events, trade shows, and product launches implement immersive technology to better engage audiences.
What Aspects Of My Event Can I Enhance With Immersive Reality?
Almost every aspect of your event can incorporate immersive reality to make for a more engaging event experience.
Immersive reality changes the ways in which attendees engage with your event, so this implementation will need to be considered and planned for at the concept stage of your event.
Here are some examples of what immersive reality can enhance:
- 3D printing and scanning: create physical replicas in real-time of what you are exhibiting that attendees can touch and interact with.
- Branding: using immersive technology, you can promote your brand and present it in new ways.
- Digital signage: provide attendees with real-time information at your event, whether it be updates, messages or directions.
- Displays: interactive touchscreens, motion-activated displays and interactive installations.
- Networking: attendees can interact with one another in a virtual environment, or an AR overlay can be used in a physical environment to enhance interactivity.
- Presentations: enhance keynote speeches, provide additional information and interactivity and drive home key points, themes and ideas of the presentation.
- Workshops: immersive technology can provide a simulated environment for delegates to practice skills and apply new concepts you may cover in your conference or meeting.
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Virtual Conference Management
Conference Organisers
Event Management
Event Production
Virtual Event Solutions
Conferences, Event Technology, Virtual Events
Blue Skies Virtual Conference
Event Management
Event Design
Event Production
Halloween Event Services
Halloween Scare Attractions
Event Lighting and AV
Design & Production, Festivals, Halloween Events
Saudi Arabia Horror Festival
How We Use AR Within Events
Augmented reality has many uses and benefits within the events space and completely changes the ways in which attendees engage at your event.
AR uses a smartphone (or similar device) and GPS. Using the camera on your device, AR will overlay content on the real-world environment you are seeing.
It overlays content, whether that be images, graphics or information in a physical environment.
It’s more of a ‘hybrid’ approach as opposed to an entirely virtual approach like VR.
Here are some examples of how we use AR in events:
- Navigation: AR overlays can be used to direct attendees to specific areas of your event at a specific time.
- Product Demonstrations: showcase your product in a new and exciting way using AR to show information about your product or service.
- Networking: use an AR overlay to be used in a physical environment to enhance interactivity between attendees.
- Interactive Attractions: AR games, photo booths and more are a great way of boosting event engagement between attendees.
The implementation of AR within your event will need to be considered and planned for at the concept stage of your event.
How We Use VR Within Events
Virtual reality also has many uses and benefits within the events space and completely changes the ways in which attendees engage at your event.
Different to AR, VR is an entirely virtual world; the user is transported into a simulated world.
Typically involving a headset, controllers and headphones, it fully immerses the user in a virtual, simulated world.
Here are some examples of how we use VR in events:
- Product Demonstrations: showcase your product in a new and exciting way using VR to immerse your user in your product or service.
- Networking: use VR to create an entirely virtual world for delegates to meet in a virtual, simulated space.
- Interactive Attractions: AR games, escape rooms photo booths and more are a great way of boosting event engagement between attendees.
The implementation of VR within your event will need to be considered and planned for at the concept stage of your event.
Interested In Our Immersive Reality Services?
Get in contact with a member of the events team today to discuss our immersive reality solutions and what we can do for you.
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Enhance Event Navigation and Provide Assistance
One huge benefit of incorporating immersive technology into your event is the improvement in event navigation and assistance.
Immersive reality and specifically AR can bring your event up to speed and provide wayfinding information to event attendees.
AR can take attendees on an enhanced tour of your event space, overlaying directions, showing an overall map and more of where to go and when at your event.
For example, if you are hosting a large conference that has multiple presentations in different locations, it’s essential to make sure that the attendees have detailed, up-to-date information about this to ensure nothing is missed. It also adds an element of fun.
Whatsmore, immersive technology can promote panellists and guest speakers and provide additional information that a delegate would typically have to visit a website or read a leaflet for.
It has an accessibility and inclusive angle to this too; in real-time as panellists speak, delegates can simply point their phones to the speaker on stage and have information and even a transcript pop up on their screen.
Enhance Event Networking Capabilities and Interactivity
For some events, especially conferences, roadshows, exhibitions and similar events, networking is one of the most important and beneficial aspects for attendees.
So if you can enhance this aspect of your event, you will attract more interest in your event. Immersive reality enhances event networking capabilities between delegates.
With AR specifically, attendees can learn more about each other by simply adding a digital aspect to your event. You can enable delegates to see information about each other in the audience, for example, through virtual business cards.
This integration encourages delegates to interact digitally first, making it easier for delegates who may struggle to strike up a conversation in-person.
Immersive reality also extends to aspects of gaming which is also an element of networking.
For example, creating a treasure hunt at your event to get delegates working together and socialising is a great way of enhancing networking capabilities within your event.
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