What Does An Event Manager Do And Why Book One For Your Event?
Events happen every single day, across the world in all kinds of different locations. An event manager’s role is varied and exciting, constantly thinking on their feet and finding solutions to create unforgettable experiences and unmissable events.
Whether that’s a Live Event, Hybrid Event or Virtual Event, event managers are the very reason we are able to attend and experience incredible events. They supply a unique set of skills to ensure event success and are invaluable to clients. Don’t be mistaken, organising an event is hard and there are so many ways your event could go wrong, a skilled event manager has got multiple plans in place to mitigate issues and ensure success.
So exactly what does an event manager do and add to these events and why should you seriously consider booking them for your next occasion?
So What Do Event Managers Really Do?
An event manager’s role varies depending on the client’s requirements. However, usually, they will organise the planning, managing and coordinating of all the separate elements that go into creating a full event.
Some of the areas you can expect your event manager to oversee include:
- Venue finding
- All supplier sourcing and management
- Concept creation and installation
- Budget management
- Contract negotiation
- On-the-day management
- Management of additional staff
From conception to completion they are with the client every step of the way. Working behind the scenes to ensure that the event goes off without a hitch.
A great way of understanding your event managers’ capabilities and experience is by checking out their previous work and their client base. By understanding the level of job they have previously worked on you will be able to understand whether the event managers are right for your event.
What Types Of Events Can My Event Manager Run
A skilled and experienced event manager should have a diverse portfolio of different events they are able to manage.
You may find that certain event managers specialise in certain kinds of events, some examples of these could include:
- B2B Events
- Private Events
- Luxury Events
- Influencer Events
- Corporate Events
It is important when considering booking an event manager that you consider what your event manager specialises in. For example, an event manager who specialises in B2B corporate events may not be interested in managing a children’s birthday party. Likewise, an event manager who specialises in B2B events may not have the same creativity as an event manager who specialises in luxury parties and influencer events.
This is why we say it is really important to look at your prospective event managers’ case studies to make sure that they are the right fit for you.
A confident, experienced and skilled event manager should be able to offer event management for the following events:
- Corporate Parties
- Brand Activations
- Product Launches
- Conference Events
- Gala Dinners
- Award Ceremonies
- Festival Event
- Fan Zone Events
- Exhibitions
Depending on the format of your event, you’ll also want to consider whether your event manager has the right skill set to run different events. For example, an event manager that specialises in live events, may not have the right industry experience to create a virtual or hybrid event.
What Do Event Managers Offer
If you’re booking a professional event manager you want to know what their USP is. Additionally, you need to know what they can offer you that you can’t already achieve on your own.
An experienced event manager has got a superior level of knowledge and natural ability to run events. They will be able to spot issues before they happen and work out solutions to potential pain points. Their ability to do this comes from their years of experience being event managers and allows them to identify problems and find solutions for situations that any regular person would not even think to consider.
Below are a number of reasons why we think it is important to book an event manager to oversee your event:
Industry awareness
Whether it’s understanding the latest technology available on the market or booking that exclusive venue you didn’t even realise offered private hire. Event managers have years of industry insight.
Their jobs are to know the next biggest trend before it happens. What’s more, they can advise clients on the dos and dont’s of planning an event.
They will actually save you money
There seems to be a belief that hiring an event manager will cost you more money than if you did it yourself. This couldn’t be more wrong. One of the biggest befits of an event manager is that they work to your budget to produce an exceptional and professional outcome.
Event managers know the industry back to front, they know how to negotiate the best deals and they have a whole portfolio of entertainers, equipment, venues and more. Meaning they can secure the best rates.
Guaranteed service
By hiring an event manager you’ll get excellent service guaranteed. With all of their industry insight, they’ll ensure that everything you hire through them-whether that’s entertainment, props or equipment- is of a high-quality standard
When organising an event on your own you may fall into the trap of hiring a rogue business or not getting the quality of the product you hoped. With an event manager, this won’t happen.
Smoothly run event
Event managers are with you every step of the way. Therefore when it finally comes to the day of your event, your event manager is on hand to organise and sort everything.
The best thing about event managers is that they can take care of the whole day. Meaning you are able to relax and enjoy your event as if you were a guest. No one wants to spend money planning an amazing event and then feel stressed the whole night because they’re trying to make sure everything runs on time! Event managers will do this all for you.
Additional Services Your Event Manager Can Offer
Often if you are booking an established and well-known event management company, they will be able to offer you multiple other services alongside their event management service.
These services will usually be extra services that you may wish to book to support your event and your event manager has built up a team of individuals who will help them fulfil these additional services.
These may include:
- Venue Styling
- Event Theming
- Entertainment
- Catering
- Event Technology Services
- Staging, Lighting and AV
We hope this blog has enlightened you on why it is so important to consider booking event managers for events, especially large-scale and high-budget events.
If you want to find out more about what we offer as an event management company, then check out our homepage to find out more about our event management services and exactly what we can provide for your event or get in touch with one of our event managers.
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